The impact of light on decision-making
The University of Toronto Scarborough (Canada) and Northwestern University (Illinois, USA) have conducted six studies and reached an identical final conclusion: the way a room is lit influences decision-making.
Request more informationThe impact of light on decision-making
03.09.2014
Different studies have reached the
conclusion that people are more optimistic on days with sun and light. On rainy
and overcast days, passivity increases and productivity levels at work decrease
considerably. In addition to being more efficient
and sustainable, LED lighting is precise, can be switched on and off instantly,
and can be installed in different colours: warm light, neutral light and cool
light. With warmer light, the workplace is more comfortable and relaxing,
making harmony the common denominator. With a more piercing, intense light, the
atmosphere is more emotional and less objective when people are making
decisions. Lighting influences
us when we make decisions. Before choosing a type of light, we should be aware
of the effects of the choice of one colour or another.
This highlights the importance of lighting in workplaces. Effective, correct
lighting in offices creates a more comfortable, tranquil environment. The more
light and more intensity of light there is, the more emotional we will be when
making decisions. This demonstrates the importance of correctly lighting the
different spaces to be lit.
T +34 972 287 272
info@ignialight.com